STAND OUT FROM THE COMPETITION
Get your business up to speed with a combination of initiatives designed to give you a competitive advantage. While other companies have inconsistencies in their online branding, now might be a great time to get organized. A well-structured online presence will ensure that your business is being marketed properly – even while you’re sleeping.
Show off your business in it’s best light! Bright, clean spaces attract customers. Make your business stand out from the rest, and attract clients by creating an inviting look to your business online. These photos will live on your Google Business page, Facebook, Instagram, and of course your website. You can even use them as organic social media posts & ads too!
You’ve gone ahead and revamped your look. Now it’s time to show it off. After all, there’s no point creating amazing content if nobody sees it!
We can help distribute your brand new video, announce your team with their new headshots, update all social media profiles, and strategically showcase your business to your target market.
Your website is often the first place people land when looking up the services you offer. Make sure you have a clear message, guide them through your content, and convert them into customers. This is also a great place to show off all of your new material.
Potential customers are browsing social media, YouTube, and webpages all day, every day. These days, for just pennies per view, you can keep you business in front of these potential customers so when they are ready to research a business like yours, you’re top-of-mind. The easier you are to find, the more likely someone is to choose you – it’s as simple as that.
Facebook represents a great opportunity to hyper-locally target your potential clients with geographic, demographic, and interest-based marketing. While not growing at the same rate as other social media outlets, Facebook is still a well-used platform that is very popular with more mature audiences.
Instagram offers businesses the chance to interact with their customers in unique ways. Daily updates, business developments, and product / service offerings can easily be distributed, while it’s advertising tools provide effective ways to reach your ideal client.
While it’s sometimes thought of as a platform to search for employers / employees, LinkedIn has developed into a surging social media outlet popular with professionals. Reaching certain demographics based on income, education, geography and more is useful for businesses. It’s also a great platform to establish yourself as an industry-leader, and enhance your reputation in the field.
Your Google Business profile is an invaluable tool, and often the first landing spot for people to learn about your business. Whether it’s your location, reviews on your company, photos & videos of the space, or description of services offered, utilizing your Google Business profile to it’s maximum potential can help drive customers to choose you.
YouTube, which is owned by Google, continues to grow every day. While having video content these days should be standard, utilizing the YouTube platform to it’s fullest potential should be the goal. While it’s important to gain viewership on the platform itself is important, it’s also crucial to show up in search results, as well as to tie your YouTube channel to your Google account to run successful advertising campaigns and track results.
While social media is getting all the attention, websites still play a pivotal role in the success of any business. It’s important to have a central hub where all information, services, products, photography, video, location information, reviews, changes with the business, maps, and links to other social media channels can live. Don’t underestimate the power of your website – a lot of people looking for you are still using Google as their primary search tool. Make sure you’re ready to be found.